digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss how brands can deliver memorable customer experiences, at a time when trust in brands is under a harsh ... director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
LONDON - The roll-out of guidelines on the digital marketing of alcohol is logical and timely....; mso-bidi-language:#0400;} The digital marketing of alcohol brands has sparked a moral panic ... . Digital agencies with drinks brand clients were hauled over the coals by committee members who voiced ... body the Portman Group, entitled 'Responsible Marketing of Alcoholic Drinks in Digital Media ...
Procter Gamble's recent decision to consolidate its hefty European digital advertising budget ... . But the three digital heavyweights don't just share a client. They now have extensive global networks ... global force. To date, there have been few digital agencies able to boast a worldwide reach. Could ...
Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa...and more money going into the medium, do they need a global strategy for digital rather than an ad hoc ... called global digital pitches in the past six months. As Guy Lambert, the managing director of OgilvyOne London, says: "Clients are starting to ask how digital should relate to the rest of their global ...
be TV, but increasingly it's also radio, direct and, of course, digital. According to those who know, P G is more than handy in terms of knowing what it wants from its digital creatives, planners ... . Digital adspend is obviously growing - everyone knows this, but take a look at the latest Advertising ...
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