to avoid digital indigestion, writes Robert Goldsmith, managing partner, Spinnaker....that food and drink digital marketing is coming of age. Engagement through strong and relevant content, delivering consumer action through timely digital comms, and driving direct sales through technology were ... and digital was evidenced in Nielsen s recent piece of research How digital influences how we shop around ...
Gourmet Burger Kitchen (GBK) has appointed Nonsense to handle its digital marketing and social...Nonsense won the business after a five-way pitch against undisclosed agencies. The agency will be initially devising a social media strategy for the brand, before creating digital creative campaigns. GBK is hoping its increased focus on digital marketing will help it drive long-term customer loyalty, for which ...
Southern Comfort, the Brown Forman-owned spirits brand, is ramping up its digital activity in a bid...The spirit brand has appointed Grape Digital to develop a digital strategy in the UK and create a digital campaign to roll out over the next 12 months. Grape won the business after a competitive pitch against three other agencies, including Arnold, the incumbent on the account. The digital activity ...
Butterkist is backing the launch of its new milk chocolate-coated toffee popcorn flavour with its first Facebook activity.
LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting.... The campaign was created by Omnicom digital agency Red Urban. ...
has been created by Hyper London and Stink Digital, with the aim of creating interest ... encouraging intense collaboration in social media using the world's first digital pop-up shop seemed a perfect ...
LONDON - Fruit drink brand Vimto has released a personalised email and branded online game viral campaign created by agencies Driven and Matmi as part of its 'Seriously mixed up fruit' campaign.
LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer
LONDON - Britvic has appointed digital consultancy Tradewind to handle its digital strategy....The two-year deal will provide digital training for Britvic brand managers and marketers, along with digital consultancy across the whole of Britvic's soft drink portfolio, which includes brands such as Tango, Pepsi and Robinsons. Denise Meek, digital manager at Britvic, said: "This is an exciting ...
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