Premier Foods is holding a digital pitch for its "power brands", which include Hovis, Oxo and Mr
Heineken International has appointed R/GA London to handle a new digital platform for its flagship...The agency won the business after a pitch against Work Club and Crispin Porter Bogusky. Creativebrief handled the review. R/GA will join Heineken s global roster and become one of its lead digital shops. The agency will develop an online, mobile and social media platform for Heineken, which ...
Mondelez International, Kraft's rebranded snack business, has consolidated its UK digital roster...as it sought to streamline its agency roster. Agencies that had been on the Kraft Food s digital business ... handled Cadbury s Cr me Egg digital account, while G2 Joshua was placed on the digital roster last year. The review is separate to Kraft s European digital review, which is ongoing. The appointment comes ...
Heineken International is holding a global pitch to find an agency to create a new digital platform...the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus ... will look to emulate the success of previous digital projects including the Star Player, which was launched ... League. Heineken has ramped up its digital activity over the past few years. In September, it launched ...
Carat and iProspect have won the £10 million consolidated digital media account for the supermarket...to reduce the size of a digital media roster that included around 25 agencies. Razorfish, the incumbent on the pay-per-click search, was involved in the pitch for the combined digital business. Carat, which also looks after Asda's 100 million offline account, was the incumbent on digital display media. Carat ...
Adam & Eve/DDB has picked up the global digital ad account for Unilever's Lipton Ice Tea and hot
Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton...The company has approached a number of agencies on its roster to start the process. Work is expected to focus on digital and direct activity as well as some above-the-line advertising globally, as it also looks to launch a new teapot product in a bid to make tea more appealing to younger consumers ...
Yakult is seeking an agency to handle its pan-European digital account. The review is being handled
Weight Watchers is seeking an agency to handle its UK digital and direct account....Davidson as vice-president of marketing. She joined Weight Watchers in May. A direct and digital push ...
The move follows Kraft s decision to spin off its North American grocery division from its global snacks business, which was approved by the company s directors earlier this month. Separately, Kraft has also issued an RFI to digital and media agencies ahead of a European review of its digital ...
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