Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton...The company has approached a number of agencies on its roster to start the process. Work is expected to focus on digital and direct activity as well as some above-the-line advertising globally, as it also looks to launch a new teapot product in a bid to make tea more appealing to younger consumers ...
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...The digital agency won the business after a four-way pitch against undisclosed agencies, which ... 's customer relationship marketing strategy, working across all digital platforms, from point of sale ... -the-world yachtsman. LBi has undertaken digital work for the brand in the past, and, earlier this year, launched a ...
in digital as part of a plan to challenge market leader Glenfiddich....Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business....The agency won the account after a competitive pitch, handled by the independent intermediary Peter Travis, who has had a longstanding relationship with Yakult since it launched in the UK in 1996. It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ...
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
-European digital roster following a pitch....Foods portfolio. In the past, Kraft had used agencies on a project basis for its digital work. A Kraft spokeswoman said that the roster would give the company the chance to improve digital communications and look at new opportunities within the digital space. She added that Proximity and MRM had network agencies ...
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