with consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant...The digital campaign revolves around a game that introduces a Pringles "fan" character, who will take on further new flavours of the snack in head-to-head challenges. The 'Fan Versus Flavour' campaign, created by Glue Isobar, builds on the Pringles overarching message of "Bursting with flavour ...
Diageo has revamped its Guinness Storehouse to create an "immersive digital brand experience...brand on Facebook. The new digital space - situated on the fourth floor of the brewery building ... world experience of tourists in the Storehouse with the wider digital world." Roberts added ...
to avoid digital indigestion, writes Robert Goldsmith, managing partner, Spinnaker....that food and drink digital marketing is coming of age. Engagement through strong and relevant content, delivering consumer action through timely digital comms, and driving direct sales through technology were ... and digital was evidenced in Nielsen s recent piece of research How digital influences how we shop around ...
Unilever is giving away a crowd-sourced cook book as part of its £6m promotion of its Flora brands, using Facebook and in-store promotions.
and its biggest investment in digital activity to date....-store and is the brand's biggest digital push to date. It follows the brand s first TV campaign two years ago featuring ...
more funds from its £10m marketing budget to lower-cost digital activity....-weeks to June 24, is something of a pioneer in digital marketing. In its latest financial report, Domino's flagged up some of its recent digital marketing initiatives, such as its Twitter Reverse Auction ... , Domino's sales and marketing director, said an increasing amounts of spend will be earmarked for digital ...
The skills required to run a digital team do not always match the funding available, writes Daryl...Q. Three of our five business priorities are now digital, yet the skill sets and funding allocation of our marketing department don't reflect that. As the marketer in charge of the digital team, how do I make a case for change to our MD? A. The minute the word digital is mentioned, a parallel ...
Starbucks is utilising social media and other digital channels to support its introduction
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign.... It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
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