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, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss how brands can deliver memorable customer experiences, at a time when trust in brands is under a harsh ... director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
PR professionals and whistle-blowers alike have been flocking to a new crop of web-based publicists. Matt Cartmell examines this increasingly popular method of gaining coverage in national newspapers.
