12 Dec 1997
| by JAMES TARIN, MARCUS VINTON, RICHARD LON
What has been your favourite piece of interactive communication
commercial channel as audiences fragment
in the digital era, delegates at Campaign s Digital Television...s largest commercial channel as audiences fragment
in the digital era, delegates at Campaign s Digital ...
could be hooked up to multi-channel TV by 2005 and the majority of those
would access it via digital ...
, for major advertisers, the introduction of digital TV
would lead to price rises on mainstream channels ...
05 Dec 1997
| by ALASDAIR REID
in the digital age. More channels will mean that
the total television audience will be spread thinner...in the digital age. More channels will mean that
the total television audience will be spread thinner ...
- and this is with analogue
multi-channel choice currently available in only a quarter of UK homes.
When digital takes ...
-by-minute data on digital channels, then so be
it. We have to recognise that research costs are already high ...
21 Nov 1997
| by CAROLINE MARSHALL
into digital broadcasting....s move into digital broadcasting.
The appointment - part of a master plan to establish a coherent digital
strategy for the BBC - will encompass the launch of the BBC digital TV
and radio services ...
for digital broadcasting. The budget has
yet to be fixed, but the media schedule will be based around a ...
21 Nov 1997
| by RICHARD COOK
the unlikely alliance to the press. Under the
terms of the arrangement, trials of the new digital services ...
-up of digital
TV , and is not yet including digital in its UK TV forecasts. C t be extended to all its viewers ...
Technology Group, counsels advertisers against
indifference. Much depends, of course, on how these digital ...
Digital television trials are to launch in the UK before Christmas
following a deal signed last...Digital television trials are to launch in the UK before Christmas
following a deal signed last week between Cable s Sky Box Office of
pay-per-view movies and sport on both analogue and digital platforms, at
a stroke making Sky s digital services available to analogue cable
s digital broadcasting revolution. The first three
channels, UK Arena, UK Horizons and UK Style, will sit ...
in the multi-channel digital world. And the motivation is
BBC Worldwide has been ...
and the opportunity to integrate digital media
across broader campaigns. DoubleClick delivers in both these areas ...
31 Oct 1997
| by PAUL LONGHURST
year digital TV will offer 200 channels.
But it is unlikely there is enough content to fill 100 ...
the users and new electronic screen media now,
particularly in the light of the arrival of digital TV and the growth of
Despite low penetration figures for digital in the early years, we
17 Oct 1997
| by NIGEL MORRIS
of the digital age - whatever that
Of course, it means different things to different people ...
digital White House.
I spent the following day in Haight Ashbury talking to various
cyberheads and assorted digital travellers about their social and
cultural vision of tomorrow. One of the most ...