The digital sector grew income more than any of the other marketing services disciplines...Despite the slowdown, the digital sector grew more than any of the other disciplines surveyed, which confirms that spend is still shifting towards online and digital methods of communication ... reporting operating losses. Between them, the losses posted by DM Europe, Asia Digital Holdings and Agency ...
Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been guilty of neglecting digital channels? FMCG has been in the digital doghouse for years, averaging ... . The traditional axis of inertia has been broken up by new digital-savvy client leadership, a blurring between ...
£2 million digital account as it looks to take on supermarkets' own-brand products....TMW has been briefed to develop a long-term digital, social media and CRM strategy for the company as it increases its digital marketing activity. ...
LONDON - Axa is hunting agencies to form a new digital roster to work across the financial services...aim to appoint the successful agencies in April 2010 and they will manage all Axa UK's digital creative, design and build requirements." The digital review is part of Axa's commitment to improving digital communications that began when Letcher arrived in June last year. Team Saatchi is the incumbent ...
and strategies have been stress-tested to the limit. Digital has, perhaps, been part of the problem - as agencies ... , let's try to lift our heads from the melee for a few minutes. What does "digital" mean in 2010? What are the key developments that lie ahead? And how will they impact on marketing? Digital has long been more ...
Travelodge, the budget hotel chain, has appointed Rapier to handle its digital advertising business...Rapier will develop Travelodge's website and eCRM activity. It will also produce some online creative work. In recent years, Travelodge has used several agencies to work on its digital projects, including Swordfish, Twentysix London and Doner Cardwell Hawkins. ...
The Royal Navy has invited six agencies to pitch for its digital business....The move is part of the service's plans to boost its digital communications, including recruitment efforts. In the past, agencies including Marvellous, glue and AKQA worked on digital recruitment for the Navy via a variety of platforms, such as mobile, iPhone apps and Facebook. ...
Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies...McCann Erickson will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it introduced two years ago. The campaign will launch in March. ...
Magners, the C&C-owned cider brand, has appointed glue London to work on digital strategy, web
Standards Authority (ASA) ruled it implied the digital switchover would be complicated without having Sky...television series. "It's just so simple. I say to everybody who's worrying about going digital, don't worry about it, get a Sky Box, then it's done. So I will become digital without feeling any pain at all." The voiceover in the ad then states: "Be ready for the digital switchover with Sky Plus or Sky Plus HD. Sky ...
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