09 Jun 2010
| by Mark Banham
appointed Ryan Kangisser as its first head of digital....at digital agency Profero. Brown said: "[Ryan] is a first-class operator, highly rated by clients ...
approach to the evaluation of digital channels, and is excited about the prospect of building a different ...
performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...
.5 million digital media business to the agency's responsibilities....The online account was previously handled by i-level and moves into OMD, which handles offline planning and buying for Sony, as part of an efficiency drive at the electronics company. OMD's brief will cover digital strategy, buying and social media across Sony's range of electronics products ...
15 Jan 2010
£2 million digital account as it looks to take on supermarkets' own-brand products....TMW has been briefed to develop a long-term digital, social media and
CRM strategy for the company as it increases its digital marketing
activity. ...
14 Jan 2010
| by Joe Thomas
LONDON - Axa is hunting agencies to form a new digital roster to work across the financial services...aim to appoint the successful agencies in April 2010 and they will manage all Axa UK's digital creative, design and build requirements." The digital review is part of Axa's commitment to improving digital communications that began when Letcher arrived in June last year. Team Saatchi is the incumbent ...
08 Jan 2010
Travelodge, the budget hotel chain, has appointed Rapier to handle its digital advertising business...Rapier will develop Travelodge's website and eCRM activity. It will also
produce some online creative work. In recent years, Travelodge has used
several agencies to work on its digital projects, including Swordfish,
Twentysix London and Doner Cardwell Hawkins. ...
08 Jan 2010
The Royal Navy has invited six agencies to pitch for its digital business....The move is part of the service's plans to boost its digital
communications, including recruitment efforts. In the past, agencies
including Marvellous, glue and AKQA worked on digital recruitment for
the Navy via a variety of platforms, such as mobile, iPhone apps and
Facebook. ...
08 Jan 2010
Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies...McCann Erickson will now be briefed to create a digital campaign based
around the "knitting nanas" TV work that it introduced two years ago.
The campaign will launch in March. ...
08 Jan 2010
Magners, the C&C-owned cider brand, has appointed glue London to work on digital strategy, web
06 Jan 2010
| by John Reynolds
Standards Authority (ASA) ruled it implied the digital switchover would be complicated without having Sky...television series. "It's just so simple. I say to everybody who's worrying about going digital, don't worry about it, get a Sky Box, then it's done. So I will become digital without feeling any pain at all." The voiceover in the ad then states: "Be ready for the digital switchover with Sky Plus or Sky Plus HD. Sky ...
04 Dec 2009
Iris has restructured its digital management team, appointing LBi's Tom Poynter as its UK digital