30 Apr 1999
| by JULIETTE GARSIDE
Interactive digital broadcaster Open has chosen Consolidated
Communications to handle consumer PR...Interactive digital broadcaster Open has chosen Consolidated
Communications to handle consumer PR for the launch of its digital
satellite TV service (PR Week, 26 March). Open s previous consumer
agency was Bell Pottinger Good Relations. Bell Pottinger Consultants and
Financial continue to handle ...
23 Apr 1999
| by SIMON ELLERY
, believed to carry pounds 100,000 fees, to
launch its digital service...., believed to carry pounds 100,000 fees, to
launch its digital service.
The brief is the first Teletext has handed to a PR agency. The digital
service is due to be launched at the end of this year ...
.
Teletext is aiming to position itself as the UK s number one digital
text information service. The chosen ...
23 Apr 1999
| by ANDY FRY
shown in Kirch founder, Leo Kirch s, efforts to kickstart digital
television.
Although international headlines have been dominated by the lack of
progress made by digital, the free television ...
, Jautz
says. Our ad revenue growth is double digit while the likes of Pro 7
and Sat 1 have ...
22 Apr 1999
| by CATHERINE BECKER, Media Planning Direct
Digital cable is set to drive into second place behind BSkyB in the
digital TV market within a...Digital cable is set to drive into second place behind BSkyB in the
digital TV market within a ...
International estimates that digital cable will
win up to 555,000 subscribers by March 2000. If the figures are
accurate, it would leave ONdigital in third place in the market.
BMRB estimates that digital cable ...
22 Apr 1999
| by MARK TUNGATE
to
unscramble digital transmission without the aid of a box.
These sets will go on sale for pounds 500 and upward. They will be
widescreen and they will be able to pick up the free-to-air digital
channels already broadcast: BBC1, BBC2, BBC Choice, News 24, ITV, ITV2,
Channel 4, SC4 in Wales, and digital ...
16 Apr 1999
| by ED SHELTON
The Digital Broadcasting Company, which will run a pay-per-view
film service on Sky Digital, has...The Digital Broadcasting Company, which will run a pay-per-view
film service on Sky Digital, has appointed Joe Public Relations to
handle its launch in the summer.
The company, which is backed ...
with new digital brands, and improving the bad press pay-per-view
services have had.
We have ...
16 Apr 1999
| by MEG CARTER
. One of the areas of
constipation for the business is the cost of airtime. With digital TV ...
.
This will be possible with much of the digital production capability
already in place. If digital TV and digital ...
Digital TV has tremendous implications for advertising, not least once
it becomes truly interactive ...
.
The digital/interactive/e-commerce future
We are experiencing the beginnings of a revolution ...
15 Apr 1999
| by LISA CAMPBELL
Youth broadcaster MTV, which begins screening its three new digital
channels in July, has...Youth broadcaster MTV, which begins screening its three new digital
channels in July, has appointed a new marketing chief.
David Pullan, who was a senior corporate strategy advisor at the BBC,
joins as MTV UK and Ireland s vice-president of marketing and
communications.
MTV s last ...
15 Apr 1999
.co.uk, to help develop the company s
digital strategy.....co.uk, to help develop the company s
digital strategy.
Rogers will analyse its existing digital activities and investigate the
possibility of extending the service to digital interactive TV ...
it s an interesting area. My role will be to
investigate the whole gamut of digital opportunities at Amazon, said ...