26 Feb 1999
| by JULIAN LEE
to its new digital
service; 350,000 subscribers since its October launch.
The City, too ...
digital one, and as it seeks to assure the regulatory
authorities that its bid for Manchester United ...
you, the
viewer, to choose.
And so a pounds 7 million marketing campaign for its digital ...
on digital television. The move is likely
to put pressure on ITV to begin broadcasting on Sky Digital....A cross-party group of MPs is to launch an investigation into the
availability of ITV and ITV2 on digital television. The move is likely
to put pressure on ITV to begin broadcasting on Sky Digital.
...
25 Feb 1999
| by ANNE-MARIE CRAWFORD
BSkyB has severed its relationship with its advertising agency, M s chief executive, Mark Booth, who is keen to build
a clearer proposition for the whole BSkyB brand and a broader, more
aspirational image for its digital service.
An in-house BSkyB creative team will now work alongside ...
19 Feb 1999
| by MAGGIE BROWN
unveiling half-yearly results last week, that
its digital satellite launch is off to the fastest of starts...unveiling half-yearly results last week, that
its digital satellite launch is off to the fastest of starts ...
to the Financial
Times of the highly price-sensitive information about the larger than
anticipated digital ...
digital as a consumer product, is about to change into
focused selling.
Already by January ...
19 Feb 1999
| by ALASDAIR REID
There are many reasons why we shouldn t pay any attention to the
digital uptake figures released...There are many reasons why we shouldn t pay any attention to the
digital uptake figures released by BSkyB last week. There s that old
chestnut that, where digital is concerned, we re talking marathon ...
as
winners and there are plenty of people who believe there will be no
digital television losers. We ll ...
18 Feb 1999
| by RAYMOND SNODDY, media editor of The Tim
for digital television - and most of it
was probably justified....for digital television - and most of it
was probably justified.
The 350,000 sales figure ...
and set a target of
one million digital satellite homes by October, the first anniversary of
digital ...
services to be launched in the spring, the fact that the approval rating
of digital customers is 25 ...
12 Feb 1999
| by EMMA HALL
figures for its digital service, with
350,000 digital homes signed up by the end of last month....figures for its digital service, with
350,000 digital homes signed up by the end of last month.
The figures exceed Sky s original target of 200,000 digital subscribers
by the end of 1998 and Sky has redrawn its targets for 1999, setting a
new goal of one million digital sales by October.
Just ...
An estimated 171,000 digital set-top boxes were sold through retail
outlets between October 1...An estimated 171,000 digital set-top boxes were sold through retail
outlets between October 1 and December 26 last year, according to data
from GfK Marketing Services. The figure includes sales for both
SkyDigital and ONdigital.
...