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Corporate PR: Why Murdoch needs the love of the public - Sky’s digital service has been

to its new digital service; 350,000 subscribers since its October launch. The City, too ... digital one, and as it seeks to assure the regulatory authorities that its bid for Manchester United ... you, the viewer, to choose. And so a pounds 7 million marketing campaign for its digital ...

Media: Digital TV probe

on digital television. The move is likely to put pressure on ITV to begin broadcasting on Sky Digital....A cross-party group of MPs is to launch an investigation into the availability of ITV and ITV2 on digital television. The move is likely to put pressure on ITV to begin broadcasting on Sky Digital. ...

Sky drops M&C from digital job

BSkyB has severed its relationship with its advertising agency, M s chief executive, Mark Booth, who is keen to build a clearer proposition for the whole BSkyB brand and a broader, more aspirational image for its digital service. An in-house BSkyB creative team will now work alongside ...

MEDIA: Sky has pulled far ahead of the field in the digital race

unveiling half-yearly results last week, that its digital satellite launch is off to the fastest of starts...unveiling half-yearly results last week, that its digital satellite launch is off to the fastest of starts ... to the Financial Times of the highly price-sensitive information about the larger than anticipated digital ... digital as a consumer product, is about to change into focused selling. Already by January ...

MEDIA FORUM: Will Sky’s digital euphoria maintain momentum? - Last week’s figures from

There are many reasons why we shouldn t pay any attention to the digital uptake figures released...There are many reasons why we shouldn t pay any attention to the digital uptake figures released by BSkyB last week. There s that old chestnut that, where digital is concerned, we re talking marathon ... as winners and there are plenty of people who believe there will be no digital television losers. We ll ...

MEDIA: BSkyB takes the lead in the digital toe-to-toe fight

for digital television - and most of it was probably justified....for digital television - and most of it was probably justified. The 350,000 sales figure ... and set a target of one million digital satellite homes by October, the first anniversary of digital ... services to be launched in the spring, the fact that the approval rating of digital customers is 25 ...

Sky Digital exceeds targets with 350,000 subscribers

figures for its digital service, with 350,000 digital homes signed up by the end of last month....figures for its digital service, with 350,000 digital homes signed up by the end of last month. The figures exceed Sky s original target of 200,000 digital subscribers by the end of 1998 and Sky has redrawn its targets for 1999, setting a new goal of one million digital sales by October. Just ...

MEDIA: Digital sales data

An estimated 171,000 digital set-top boxes were sold through retail outlets between October 1...An estimated 171,000 digital set-top boxes were sold through retail outlets between October 1 and December 26 last year, according to data from GfK Marketing Services. The figure includes sales for both SkyDigital and ONdigital. ...

 

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