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This campaign from Costa for its Frescato drinks is about bringing a taste of summer to your desktop, even as the autumnal rain begins to lash against the office window.
Cadbury Creme Egg has always been marketed around messy 'interaction' (How do you eat yours?), so the brand's push into the social media space is a logical next step.
Campo Viejo, the wine brand owned by Pernod Ricard, is launching its first online activity, which features a character called 'Pablo' who emphasises the brand's Spanish roots.
Amid the launch-day queues, disaffected nerds and under-trained O2 shop staff, it's easy to forget that last month's iPhone launch heralded something genuinely exciting for advertisers.
Coors Brewers is launching a digital drive to promote Coors Light beer. The campaign features clips
Volvic is launching a digital drive to support its Volvic Revive mineral water. The six-week push
Coca-Cola is to appoint its first UK digital evangelist, signalling its commitment to expanding...will champion digital within Coca-Cola, as it seeks to divert a bigger share of its £30m UK media budget ... -Cola is also believed to be close to naming a European head of digital for a similar role on the Continent. ...
Drinkaware, the alcohol-awareness charity, is reviewing its digital account as it looks to change...used digital agencies on a project-by-project basis, including Enable Interactive and 23red. Its ...
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
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