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Karmarama wins Betfair digital task

Betfair, the online bookmaker, has appointed Karmarama as its digital agency after a pitch....The account spans social media, mobile, product development and online creative. Ben Carter, the head of online acquisition at Betfair, said: "We're impressed with Karmarama's digital capabilities ... recent digital work was an online pastiche of a Ferrero Rocher ad, starring sporting heroes and created ...

RBS calls digital advertising pitch

The Royal Bank of Scotland Group is reviewing the digital agency arrangements for its main consumer...Hazel Cotton, the RBS Group sourcing manager for digital marketing, is handling the process and the brief is expected to cover digital activity for both the NatWest and RBS brands. Glue Isobar oversees digital duties for both banks after it was appointed to the consolidated account for RBS and NatWest ...

Wunderman picks up Triumph digital

-European digital account....digital account in-house but used agencies in different markets on an ad hoc basis. In the past, Triumph ...

Barratt in search for digital agency

digital advertising work....The company, which owns Barratt Homes and Oakleaf, requires an agency to oversee the expansion of its websites, as well as handle some digital marketing campaigns. An appointment will mark the first time that the company has worked with a retained digital agency. Barratt currently focuses ...

TMW wins Pimm's digital account

Diageo brand Pimm's has appointed Tullo Marshall Warren (TMW) to handle its digital account after a

TomTom in search for digital agency

TomTom, the GPS navigation system, is reviewing its pan-European digital advertising requirements.

BBC kick-off digital roster consolidation

of shops on its digital roster...s online communications, including digital advertising, digital design and web build activity ... Rainey Kelly Campbell Roalfe/Y R to its roster. Currently the BBC works with a large number of digital and design companies on different elements of its online marketing communications. The bulk of its digital ...

CMW lands digital task for Elastoplast

Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand....winning the Nivea digital account in February, will now develop Elastoplast's digital strategy, creating a ... projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...

P&G launches digital beauty magazine

Procter & Gamble has launched a free monthly digital magazine to drive up its online offering....The e-zine, called Beauty Recommended, will be sent to the one million consumers who are already registered on the P G site, www.supersavvyme.com . Beauty Recommended marks the first digital magazine to be launched by the maker of Pampers, Gillette and Pantene, and sent to its customers. It was created ...

Agencies line up for PlayStation digital

Sony Computer Entertainment is conducting a review of its digital advertising business....too expensive. Sony is understood to be investing heavily in digital and social media activity ...

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