Betfair, the online bookmaker, has appointed Karmarama as its digital agency after a pitch....The account spans social media, mobile, product development and online creative.
Ben Carter, the head of online acquisition at Betfair, said: "We're impressed with Karmarama's digital capabilities ...
recent digital work was an online pastiche of a Ferrero Rocher ad, starring sporting heroes and created ...
14 Apr 2011
| by Sara Kimberley
The Royal Bank of Scotland Group is reviewing the digital agency arrangements for its main consumer...Hazel Cotton, the RBS Group sourcing manager for digital marketing, is handling the process and the brief is expected to cover digital activity for both the NatWest and RBS brands.
Glue Isobar oversees digital duties for both banks after it was appointed to the consolidated account for RBS and NatWest ...
-European digital account....digital account in-house but used agencies in different markets on an ad hoc basis. In the past, Triumph ...
26 May 2011
| by Campaign staff
digital advertising work....The company, which owns Barratt Homes and Oakleaf, requires an agency to oversee the expansion of its websites, as well as handle some digital marketing campaigns.
An appointment will mark the first time that the company has worked with a retained digital agency. Barratt currently focuses ...
Diageo brand Pimm's has appointed Tullo Marshall Warren (TMW) to handle its digital account after a
03 Mar 2011
| by Campaign staff
TomTom, the GPS navigation system, is reviewing its pan-European digital advertising requirements.
of shops on its digital roster...s online communications, including digital advertising, digital design and web build activity ...
Rainey Kelly Campbell Roalfe/Y R to its roster.
Currently the BBC works with a large number of digital and design companies on different elements of its online marketing communications.
The bulk of its digital ...
Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand....winning the Nivea digital account in February, will now develop Elastoplast's digital strategy, creating a ...
projects.
Elastoplast has not previously worked with a retained digital and CRM shop.
TBWA ...
Procter & Gamble has launched a free monthly digital magazine to drive up its online offering....The e-zine, called Beauty Recommended, will be sent to the one million consumers who are already registered on the P G site, www.supersavvyme.com .
Beauty Recommended marks the first digital magazine to be launched by the maker of Pampers, Gillette and Pantene, and sent to its customers.
It was created ...
Sony Computer Entertainment is conducting a review of its digital advertising business....too expensive.
Sony is understood to be investing heavily in digital and social media activity ...