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eBay brings in Firstlight to promote advertising offering

Following a competitive pitch, Firstlight has been charged with attracting brands and media agencies to advertise with eBay and use its customer insights to shape their digital campaigns. Firstlight MD Paul Davies said: We understand the issues that digital fragmentation creates for brands ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

media, product placement, digital and print media, consumer, trade, and media events throughout ... communication strategies, covering print, digital and social media, and most importantly that could ...

Speed Communications launches dedicated gaming division

on doing is taking our expertise in everything from digital engagement to media launches and devising ... and hardware providers. The new practice will offer a full range of PR services, from digital engagement ...

GolinHarris names Bibi Hilton as deputy MD

in response to the influence of digital and social media in comms. Commenting on Hilton s expanded role ... bold strategy for the digital world. ...

Lil-lets brings in Shine Communications for products drive

campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...

Interpublic Group agency Slam PR rebrands as DeVries Slam

campaigns. DeVries biggest client is Procter Gamble, which is demanding digital solutions on a pan ... business, with a close-knit international team. DeVries is multi-national but very digitally-centred. ...

Premier PR appointed for HBO merchandise drive

The six-month brief, which was won following a competitive pitch, will promote merchandise for the network's current hits such as medieval fantasy Game of Thrones, and vampire series True Blood. The campaign will centre on the promotion of clothes, jewellery, digital and CD soundtracks, games and books ...

Surrey agencies Thebluedoor and Theblueballroom to merge

that also influences the digital landscape, we can ensure we provide the most effective comms strategies ...

SodaStream moves retained brief from Frank PR to Eulogy

The agency will begin work with the brand immediately, taking over from incumbent Frank PR, which worked with SodaStream for two years. Eulogy will work across consumer, digital, trade and corporate outreach to support the continued expansion of the brand following its relaunch two years ago. The agency ...

Pegasus called in for Soft & Gentle and Cuticura consumer drive

preparing a consumer and trade media push across traditional and digital platforms for Cuticura and devising ...

 

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