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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Coca-Cola is to appoint its first UK digital evangelist, signalling its commitment to expanding...will champion digital within Coca-Cola, as it seeks to divert a bigger share of its £30m UK media budget ... -Cola is also believed to be close to naming a European head of digital for a similar role on the Continent. ...
Coors Brewers is launching a digital drive to promote Coors Light beer. The campaign features clips
Volvic is launching a digital drive to support its Volvic Revive mineral water. The six-week push
Campo Viejo, the wine brand owned by Pernod Ricard, is launching its first online activity, which features a character called 'Pablo' who emphasises the brand's Spanish roots.
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Targeting youth?
Muller is to launch a healthy-living portal to unite its natural products, which are grouped together under its Healthy Balance umbrella.
