25 Jun 2010
| by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier.
With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
26 Feb 2008
| by Simon McMaster, Director of digital, Tequila\London
And to me, today's football shirts all look pretty similar; Brazil play
in yellow, Italy in blue and Scotland apparently don a lovely salmon
pink once or twice a decade. However, credit where it is due: it is
great to see the England football team keeping up with digital
trends. Umbro's latest England away ...
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ...
for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ...
) at a business' heart.
So we say: "Death to digital, all hail marketing."
In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ...
chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
16 May 2007
Adidas has launched a viral drive as part of its 'Impossible is nothing' campaign. 'The impossible story' encourages users to upload photos of themselves before taking a journey through a cartoon land.
10 Oct 2007
| by Curtis James, Managing director, Audemos
It was Jeans for Genes Day last week, the annual fundraising event that invites everyone across the UK to jump into their jeans in exchange for a donation to help children with genetic disorders.
12 Dec 2008
be banner ads but these charming spots for Emirates captured
quite a few digital hearts this year. Unbranded ...
of the landscape, winging viewers digitally to new "undiscovered"
destinations. Agency: Lean Mean Fighting ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ...
will benefit from digital technology and trends present and future.
Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
12 Dec 2007
Timberland, the outdoor fashion brand, has briefed Bazaarvoice to add a ratings and reviews section to its website allowing shoppers to share information about products, encourage loyalty and drive sales.
15 Jul 2008
Figleaves.com, the lingerie and swimwear retailer, is relaunching its website to provide a more personalised service. The site will use a storefront designed by ATG.