10 Nov 2011
| by Sheree Hellier, Institute of Direct and Digital Marketing
. Successful publishers are transforming their content creation approaches (think apps, think iPad). Digital ...
and Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ...
the basics.
Sheree Hellier is the programme development manager at the Institute of Direct and Digital ...
and digital media at luxury fashion brand Coach, says consumers are becoming more confident about buying ...
partner and innovation director at digital agency Work Club, argues that it is in the best interests ...
10 Nov 2011
| by Dale Gall and Anthony Rhind
Fast-changing developments in the digital world are changing the way that media agencies operate...DALE GALL UK CHIEF EXECUTIVE, PROFERO
- How has the digital media landscape changed over ...
in anticipation of further growth in this area.
- Is there still a role for creativity in digital media ...
and their customers' behaviours, needs and relationship with the whole range of digital media.
- What do ...
Anti-Slavery International has launched a film that uses Facebook updates to explain the plight of modern day slaves living in London.
24 Nov 2011
| by Matt Williams
British Airways has appointed Huge Digital to handle a digital project focused on its BA...directly.
The activity is separate to the larger digital review process that BA started a week after the BA.com pitch.
Oystercatchers is handling that process, which incorporates all of BA's digital ...
in January.
Being is the incumbent on BA's main digital account and has been invited to repitch ...
Publicis Groupe is bolstering its digital offering in China by buying Gomye, a full-service digital...digital capabilities in Beijing, but also gives us the critical ability to offer our clients significant digital expertise in the booming cities of Chengdu and Chongqing."
Gomye was founded in 2003 ...
on the heels of the acquisition of another Chinese digital agency, Wangfan , based in Shanghai.
Publicis ...
Clear Channel Outdoor has launched Play, a new division for its digital portfolio, after paving...Westfield malls outside of London and plans to convert its entire outdoor estate to digital media.
Clear Channel said digital revenues for the overall UK market were 30.6m in the third quarter of 2011, up 29% year on year, as advertisers such as Kelloggs, Channel 4, Camelot and UKTV took advantage of digital ...
04 Nov 2011
| by David Singleton
on digital comms....Hanover Communications has hired a head of digital as part of an
internal restructure. Chris Woods, previously group social media manager
at office accommodation firm Regus, has taken charge of digital comms ...
commitment to
ensuring digital is at the heart of all it does.' At the same time, Champollion has launched ...
Publicis Groupe has acquired Wangfan, the Chinese digital agency, for an undisclosed sum, as part...The Chinese digital agency which boasts Puma and Shanghai General Motors among its clients ...
digital agencies in China and experienced rapid revenue growth with a 19% increase in 2010 over 2009 and a ...
Shanghai s digital arm, Publicis Modem Shanghai. Wangfan's chief executive Bill Wang will become managing ...
02 Nov 2011
| by Samantha Edwards
There is more to being a digital PR specialist than the role's geeky image would suggest. Samantha...Picture a digital PR specialist. Is your vision of a twenty-something male sporting a cardigan ...
?
The majority of PR professionals are in agreement about the huge impact of social and digital media ...
understanding of social media and digital PR and those who are jumping on the bandwagon.
As Brazen PR ...