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Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...

Close-Up: My YouTube ad of the week - Heal the Bay

12 Nov 2010 | by George Nimeh, digital consultant

by length. And while the digital adage has it that nobody reads on the internet, people sure do watch a lot ...

Close-Up: My YouTube ad of the week - The Expendables

27 Aug 2010 | by George Nimeh, digital director, Iris Worldwide

Brand: The Expendables

Beyond digital

01 Mar 2010 | by Kunal Dutta

Is digital as we know it dead as the discipline is swallowed up into the mass marketing mix?...by ageing structures and natural conservatism. And while cash-strapped brands turned to procurement, digital ... . Yet there is growing evidence to suggest that digital may soon cease to exist as a standalone ... digital and traditional channels blur, questions are being asked about the need for specialist agencies ...

Digital divide

06 Jul 2010 | by David Tiltman

For brand owners, the digital agency marketplace is getting somewhat confusing. The rise ... -called traditional agencies have been hoovering up digital talent to ensure that, as more money goes toward online ... , then, is finding the most effective way to organise their digital activity as it increases ...

Digital - Wales makes smooth switch to digital

15 Jul 2010 | by Cathy Wallace

Campaign: Wales becomes the UK's First Digital Nation...Client: Digital UK PR team: Good Relations Wales Timescale: January-March 2010 Budget: 12,000 In March 2010, Wales became the UK's first 'digital nation' following the completion of the switchover to digital TV. OBJECTIVES - To raise awareness of the switchover - To make sure people were aware ...

PRWeek/Diffusion Digital Integration Report: The digital divide

24 Mar 2010 | by Arun Sudhaman

Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report....and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading for anyone involved in comms. There has been much conjecture about what clients want from digital ...

Technology: Remarkable grows digital

22 Jan 2010

Digital creative agency Remarkable has appointed a new director to expand its digital offering...., Historic Royal Palaces and Pernod Ricard. He joins Remarkable from digital creative shop Graphico DMG ... : 'The digital world is continually growing and we've seen a huge increase in this side of the agency. We ...

Media Lifeline: Digital radio

16 Jul 2010

With governments vacillating over switchover, will consumers be able to embrace digital radio fully?...October 2005: The first national commercial DAB licence had been awarded to Digital One in 1998 ... in technologies, such as digital TV platforms and mobile internet. Then Digital One's confidence is further undermined when the Government announces it is to invite bids for a second commercial DAB multiplex. Digital ...

Northcliffe creates digital unit

11 Jan 2010 | by John Reynolds

LONDON - Northcliffe Media, DMGT's regional publishing division, is set to create a new digital...The unit, to be called Northcliffe Digital, will be made up of fifteen dedicated digital ... and digital brands but there will now be dedicated staff for the digital offshoots. As part of the changes, Mike Rowley, currently digital director, will become managing director of Nortcliffe Digital. Rowley ...

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