My eyes were watering by the time I completed a tour of the NHS' Sex Lottery web site (www.playingsafely.co.uk/valentine). The honest, relevant humour has been used to deliver a personal and embarrassing message, without trivialising or patronising.
Test Drive aims to be different by getting readers as well as professional drivers to road-test cars - a kind of Which? for petrol-heads. So it seems odd that a title called Test Drive, with a cover story about the Golf GTI, didn't actually test drive the car.
No self-respecting bloke wants it known that he takes sneaky looks at women's mags or celebrity gossip trash. We all read famous lads' mags, right?
Dawn Banks has been promoted from account manager to the new role of operations manager at Digital...She will oversee marketing including Digital One's digital radio magazine DAB and all online activity. ...
Only 18 months on from being close to collapse, digital radio is now in sight of that vital tipping...The radio industry had ample reason to be pleased with itself at the Digital Radio Development ... in everyone's minds - and digital, the main reason for holding the press conference. Bernard was feeling so ... forecast that 29 per cent of UK homes will have at least one digital audio broadcasting (DAB) set by 2008 ...
A new multimedia golf course guide is offering advertisers the opportunity to target a niche market.
Sanyo is returning to print advertising with its first campaign in four years, to boost digital...The ads, promoting the Xacti VPC-C1 digital camcorder, will target existing owners of camcorders and digital still image cameras as well as early adopters. Created by Bell Design and Communications, the work, which is part of a £500,000 campaign, will portray how both still and moving images can ...
Digital editions will appear on ABC print certificates from next month, reports Tony Lithgow...Digital editions will appear on ABC print certificates from next month. The new ... advertising in the digital replicas of national daily and Sunday papers. But the ABC was at pains ... digital editions can now be reported on the print certificate, they can’t be included within the average ...
Digital printing is a costly but effective way of improving response rates for direct mailing...should be mitigated by the latest developments in digital print technology. Although this technology ... industry. Digital print allows much greater personalisation than is possible with laser printing. Both ... of any company that has a certain amount of customer or prospect data at its disposal. 'Digital print ...
ITV3 is the network's first digital launch in three years. Colin Grimshaw asks whether its caution...Three years after the £1.5bn ITV Digital fiasco, ITV took a second tentative step into the digital ... carefully in developing a new digital strategy, but to some, the caution smacks of ponderous inertia. By contrast, the BBC now has six digital channels, albeit funded through a £150m slice of the licence fee ...
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