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DIRECT CHOICE: Laithwaites

26 Sep 2002 | by ROSS TAYLOR, Digital director, digitalTMW

I like wine - a lot. So despite its rather cluttered appearance, the prominently displayed bottles of quality wines and the offer of a free case of wine was all it took to make me open up this mailing from Laithwaites.

BRANDING: Design Choice - Playstation dual shock controller

19 Sep 2002 | by CARL WARBURG, Digital producer, digitalTMW

The Sony PlayStation Dual Shock controller is, like the entire PlayStation package, a design success story.

MEDIA CHOICE: Steve Cray, the head of Opus Digital, picks Xbox's takeover of Oxford Circus tube

29 Mar 2002 | by STEVE CRAY, the head of Opus Digital

Tube rebranding campaigns tend to be rather tactical, location or event-based affairs. Be it a car manufacturer at Earls Court during the Motor Show or a media owner euphemistically cocking a leg to mark its territory, they are a bit ordinary. Xbox was different. It delivered excitement and captured...

ANALYSIS: Digital rolls with the punches - New media will focus on more integrated campaigns

10 Jan 2002 | by JULIET BLACKBURN, head of digital at the agency selection service, the AAR

2001 was a tough year for clients trying to decide on a digital strategy, to say the least ... acceptance of digital as part of above- and below-the-line campaigns, better evaluation and increased audience share for digital consumption, a greater percentage will no doubt be invested in that medium ...

ITV Digital - official statement

27 Mar 2002

The Board of ITV Digital PLC ('ITV Digital') is today applying to the High Court...It is proposed that Deloitte & Touche partners would be appointed as administrators. A similar application is being made by ITV Digital (Services) Limited. The shareholders have agreed to provide short ... that they will maintain the services provided by ITV Digital during the administration. ...

CAREERS: Movers - Draft Digital

26 Sep 2002

Neil McCarthy has been appointed to the management board of Draft Digital, the database

CAREERS: Movers - Digital Bridges

01 Aug 2002

Pramesh Chauhan has joined Digital Bridges, the mobile entertainment solutions provider

ITV Digital options are limited

23 Apr 2002 | by Claire Billings,

Stephen Grabiner could be the only viable options available to ITV Digital....ITV Digital, which was last night put up for sale by its administrator, has 1.2m subscribers ... it essential for a digital terrestrial platform to continue, but also make BSkyB an unlikely buyer because a ... to help sales of digital terrestrial services by offering its free-to-air channels as a standalone package ...

ITC statement on ITV Digital

25 Apr 2002

to undertake a short-term sale process for ITV Digital's business assets, the Independent Television Commission...The ITC regrets that the administrator is unable to secure funding for an orderly takeover of the ITV Digital business. We have informed him that, at the point at which pay services cease ... of the digital terrestrial free-to-air public services throughout these processes. We have asked ...

M Digital organises interactive Pepsi ad deal with Sky Digital

31 May 2002 | by JEREMY LEE

Sky Digital viewers will be able to play the first game accessed via a TV commercial, in a deal...The Pepsi ad is an extension of the current Pepsi World Cup campaign, and aims to deliver on the brand promise: Ask for more. From 1 June, the TV commercial turns interactive on all Sky channels on the Sky Digital platform. Upon seeing the ad, viewers ...

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