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Are agency mergers ever good news for client brands?

12 Jul 2012 | by Suzy Bashford

has learned a lot about the process is Dare. The much-admired digital specialist merged with smaller ...

How strategy can save ad agencies

05 Jul 2012

better than those who do our planning in media or digital agencies. Because all that is irrelevant ...

Saatchi & Saatchi - New Directors' Showcase

21 Jun 2012 | by Katherine Levy

director, digital, says this year's reel, made up of 17 directors, features "heavily graphical work". Many ...

Double Standards - How can newspaper brands utilise social media?

14 Jun 2012

are accessing digital news content through social media? Transparency and an understanding of the ...

The new golden age

14 Jun 2012

the Sub-Saharan desert to prevent soil erosion, then they will. The digital world confronts us with ...

My Desk: Moray Maclennan

31 May 2012

, digital and a fake, a bit like the Roberts radio (3) behind it. I have quite an impressive collection of ...

Digital: Zoopla's Purple Plaques target the living

17 May 2012

Zoopla claims to be the most comprehensive property website, combining listings with market value data, local information and community tools. Cow PR developed the Purple Plaques campaign to highlight that Zoopla offers this extra information.

The man who would be king

17 May 2012

fold. The Horizon plan was notable for committing the group to building its digital expertise - it ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...it doesn't make the profit forecast? You spend 13% of your marketing budget on digital. How is ...

Innovation at the speed of thought

10 May 2012

The world has gone digital, but agencies and brands can successfully navigate their way through the...book that Stefan Olander, the vice-president of digital sport at Nike, and I have just completed took a ...

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