The five rules of social media management
08 Mar 2013 | by David Benady
. Danny Whatmough, director of digital strategies at technology PR agency EML Wildfire and chairman of the ...
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PeerIndex's Azeem Azhar on how brands can harness the power of influence
12 Mar 2013 | by Nicola Kemp
never go digital. Social media is like parenthood: you can read all the books you like, but until you ...
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
the digital space. That's where we want the brand to live,' he says. 'The majority of people will ...
Am I being unreasonable?! Dealing with difficult customers in the digital age
22 Feb 2013 | by Suzy Bashford
Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.
Brand manager of the week: Katherine How
20 Feb 2013
. In my time in the industry I have seen it change dramatically, especially with the surge in digital ...
Alessandro Benetton on building a brand out of controversy
14 Feb 2013 | by Judy Attwell
campaign is 50%-60% digital is an indication of that. What is Benetton learning from fast-fashion brands ...
Big Data: Moving beyond the hyperbole
13 Feb 2013 | by David Benady
pitfalls of the digital deluge....sales to online advertising. Big data has developed in tandem with the explosion of digital channels ...
Brand manager of the week: Adam Boita
13 Feb 2013
moment? How to truly integrate digital. What hobbies do you have? Photography, surfing ...
Sector Insight (interactive): travel agents
30 Jan 2013 | by Jane Bainbridge
plans to open an Apple-style digital concept retail store this year, which will be rolled out more ...
Open-source marketing comes of age
25 Jan 2013 | by Suzy Bashford
digital means that hierarchies no longer trump good ideas, writes Suzy Bashford....strategic officer at digital marketing agency Dare. He cites the Houses of Parliament, designed through a ...
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