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The World's Leading Independent Agencies 2013: Ideal

skill, such as digital, PR or branded content, for example. But consumers' minds do not operate in a ...

Everything is marketing

frantically. By Thursday, I was 100% digital; part disruptor of the old-economy, part evangelist of the ...

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

digital marketing channels to Rolls-Royce. After all, explains Mielau, if a customer is based in Shanghai ...

River: The rain happens, content doesn't

responsible for UK marketing in its advertising division. Before that Marks worked at digital media agency ...

Round table: Smart content holds the key to engagement

talking about apps and digital content it was all about the platform. As an industry we have to get the ...

Forward: If you emulate success, be mindful of context

, but this is not the answer. The answer, we think, is that there should be advertising, PR, digital ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

marketing, particularly when it comes to digital. With his hybrid marketing and commercial role, ensuring ...

Thomas Cook restructure aims to turn around ailing travel firm

effort to close the gap on rivals that have been quicker to invest in digital. Analysts have also ...

The North beckons as Rigby & Peller aims to broaden its UK customer base

understands the shape of every woman who walks through its doors or clicks on its digital sites. ...

Do you know your CEO? The eight essential leadership skills

is easy to see how the digital world has empowered the consumer on a mass scale. However, it is ...

 

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