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How should firms organise their global comms function?

says digital forms of communication such as video conferencing can be more difficult in areas such as ...

Everything is marketing

frantically. By Thursday, I was 100% digital; part disruptor of the old-economy, part evangelist of the ...

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

digital marketing channels to Rolls-Royce. After all, explains Mielau, if a customer is based in Shanghai ...

River: The rain happens, content doesn't

responsible for UK marketing in its advertising division. Before that Marks worked at digital media agency ...

Round table: Smart content holds the key to engagement

talking about apps and digital content it was all about the platform. As an industry we have to get the ...

Forward: If you emulate success, be mindful of context

, but this is not the answer. The answer, we think, is that there should be advertising, PR, digital ...

Top PRs trust the BBC, hate reaching out and expect 2013 to be 'challenging'

rather more optimistic 'essential'. Many pictured the industry 'evolving', and highlighted 'digital ...

SXSW gets real

hands which won the Interactive Award for Breakout Digital Trend. 2012 and early 2013 have seen the ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

marketing, particularly when it comes to digital. With his hybrid marketing and commercial role, ensuring ...

Thomas Cook restructure aims to turn around ailing travel firm

effort to close the gap on rivals that have been quicker to invest in digital. Analysts have also ...

 

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