Search results for "Digital"

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Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

companies have increased the impact of these deals through digital and experiential activity. Outdoor film ...

Adidas' Nick Craggs on defending its London 2012 territory

11 Jul 2012 | by Alex Brownsell

, with a call for Great Britain to 'Take the stage'. TV, outdoor and digital ads have centred on the ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

can flow to different consumer touchpoints, and social is a fundamental part of that. Digital has a ...

Champions League Final: The game that stops a continent

26 May 2011 | by Alex Brownsell

, digital and experiential activity, such as its MasterCard Sport Court Debate held in London this week ...

Cashing in on the Twilight phenomenon

22 Jul 2010 | by Andy Fry

. When sales of the S30 rose following the first movie, Volvo developed a TV and digital strategy for the ...

What London 2012 sponsors can learn from Beijing

19 Aug 2008 | by David Tiltman

marketing: the use of digital. The internet has been a key battleground between sponsors and non-sponsors at ...

Making sure bands fit the brands

20 May 2008 | by Suzy Bashford

things in the digital world are constantly springing up. Globally, sport accounts for about 65% of ...

Will corporate sponsors risk backing EMI's bands?

22 Jan 2008 | by Gareth Jones

digital downloads now accounting for more than 90% of all singles sold in the UK, EMI needs to take ...

Olympic challenge

23 Oct 2007 | by Ed Kemp

outmoded sponsorship model, but to Kodak s struggle to adapt in the digital age. He argues that, perhaps ...

Ad funded programming slowed by collaborative tensions

14 May 2007 | by Nicola Clark

partner of digital media consultancy Decipher. A further difficulty is finding a commissioning editor who ...

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