Search results for "Digital"

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Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

the sign-off process. How did digital play a part? We created a dedicated microsite and iPhone ...

Promotional Marketing Agency of the Year: Haygarth

13 Dec 2011 | by Matthew Chapman

. Indeed, the agency benefited from organic growth within digital and data for GlaxoSmithKline (GSK ...

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

marketing. Ad agencies and digital specialists view sales promotions as a risky move for brands, arguing ...

Cashing in on the Twilight phenomenon

22 Jul 2010 | by Andy Fry

. When sales of the S30 rose following the first movie, Volvo developed a TV and digital strategy for the ...

Special report: Experiential - From live to LOUD

17 Feb 2010 | by Robert McLuhan

people they reach. Now marketers are turning to digital to amplify live events and tap into a mass...Twitter and YouTube, for example, the digital element of campaigns can work before, during and after a ...

Is the season of goodwill over?

04 Nov 2008 | by Mary Cowlett

created a digital Christmas card inviting recipients to post a festive wish online, with the 100 best ...

Field marketing: Keep in touch

29 Apr 2008 | by Patrick Dye

. Continuous contact Digital and paper communications before and after the event are an ideal way to engage ...

Agency of the Year 2007: Sales Promotion Agency of the Year - Best of the rest

12 Dec 2007

to the approach, and spans TV, digital, direct, outdoor, experiential and PR. The agency has also ...

Agency of the Year 2007: Sales Promotion Agency of the Year - Space

12 Dec 2007 | by Suzy Bashford

head of digital marketing Cameron Saunders described the work as 'incredibly insightful'. Space also ...

POP: The price of progress

11 Jul 2007 | by Jane Bainbridge

change with seasons and promotions, you need to turn things around very quickly. But digital is not as ...

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