Amanda Andrews on Media: advertisers would welcome Tony Ball at ITV
15 Sep 2009 | by Amanda Andrews
can get in touch with a few old friends. A pay-TV and digital strategy would be central to Ball ...
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O2 to roll out spin-off brand
29 Sep 2009 | by Staff
former head of marketing for ITV's digital channels, who joined O2 this summer. The launch campaign ...
Andrew Walmsley on Digital: advertisers still need intermediaries in digital age
02 Sep 2009 | by Andrew Walmsley
As the web has evolved, so has the nature of its intermediaries, but agencies still have a role to play.
Radio faces online frontier
07 Jul 2009 | by Sarah Crawley-Boevey
LONDON - Digital radio has an uphill battle to prove its relevance in the online age, but stations...DAB set, suggesting it is a high-value medium.' As for pure-play and digital services stealing radio ...
Confetti's TV sponsor debut
09 Jun 2009
its first digital ads earlier this year, says it chose the programme as its premier sponsorship ...
Style Network backs fashion documentary
07 Apr 2009
York. The national TV campaign will run on digital channels and be supported by ads in women ...
Paramount to flag rebrand
07 Apr 2009
on digital channels, including E4; print ads will aim to drive traffic to the channel's website. The ...
Marketing Special Report: Building relationships that last
17 Feb 2009
. Ben Reed, head of experiential at sales promotion and brand experience specialist Woo, says: 'Digital ...
Marketing Special Report: Bringing brands to life
17 Feb 2009
experiential also argue that it has a powerful fit with other marketing activity, especially digital, PR and ...
Media brief: Channel M awarded licence to broadcast on Freeview
10 Feb 2009
Manchester, will be available on digital terrestrial in the Manchester region from 2012.
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