Agency of the Year: Media Agency of the Year - OMD
20 Dec 2006 | by Nicola Clark
through innovation and investment in digital platforms, as well as a clear positioning. Although its key ...
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C4 to support shows on networking sites
20 Dec 2006 | by Gareth Jones
E4 in January. The launch of Skins will be supported by a digital drive, which will encourage ...
RKCR takes Marketing's Creative Agency of Year
19 Dec 2006 | by By David Tiltman
the digital category. RKCR/Y R won the Grand Prix at this year's IPA Effectiveness Awards for its ...
Media choice: Digital escalator panels
13 Dec 2006 | by Emma Dibben, Director of outdoor, Initiative
This week Viacom is celebrating the extension of its digital escalator panels (DEPs) to a further...Following its successful Underground tender, this heralds the start of Viacom's digital roll-out ...
ITV scraps plans for digital roster
13 Dec 2006
ITV is believed to have abandoned the idea of creating a roster of digital agencies to promote key...The broadcaster kicked off a review of its digital agency arrangements in August with the ...
Andrew Walmsley on digital: Wi-Fi will lead a convergent future
13 Dec 2006
online. Digital editions of newspapers are available on their websites, and even outdoor media are ...
Channel 4 eyes brand partners
13 Dec 2006
and Film4 channels. Brand partnership activity currently falls within the remit of the digital ...
Sky enters on-demand battle with Anytime TV
13 Dec 2006 | by Gareth Jones
its 8.4m digital satellite viewers. Sky is in talks with advertisers and agencies about commercial ...
Media News: GMTV urges viewers to produce content
13 Dec 2006 | by Nicola Clark
being overseen by GMTV's head of digital, Nog Sawdon. ...
Mark Ritson on branding: Media brands must diversify or die
13 Dec 2006
Freeview TV and digital radio channels plus a variety of on-demand content and seven-day catch-up viewing ...
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