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Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

Penguin Digital's Anna Rafferty has brought the book publisher into the internet age by embracing...When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin ...

Women on top

11 May 2010 | by Nicola Clark

as the shopping destination of choice. The research also suggests that the impact of digital media ...

Radio faces online frontier

07 Jul 2009 | by Sarah Crawley-Boevey

LONDON - Digital radio has an uphill battle to prove its relevance in the online age, but stations...DAB set, suggesting it is a high-value medium.' As for pure-play and digital services stealing radio ...

Marketing Special Report: Building relationships that last

17 Feb 2009

. Ben Reed, head of experiential at sales promotion and brand experience specialist Woo, says: 'Digital ...

Marketing Special Report: Bringing brands to life

17 Feb 2009

experiential also argue that it has a powerful fit with other marketing activity, especially digital, PR and ...

ITV2 at ten years old

09 Dec 2008 | by Andy Fry

. 'In 2001, ITV2 joined the Sky Digital platform, which gave an immediate boost in household penetration ...

Marketing Digital Report: Affiliate - Reward is its own virtue

02 Dec 2008

punters prefer cash. However, digital agency agenda21's head of affiliates, Lyndsey Best, says points ...

Marketing Digital Report: Is it prizes for all, or last past the post?

02 Dec 2008

digital media agency i-level. 'Therefore the content affiliate has influenced the sale but not been ...

Xbox, Sky and BT Vision fight for digital home front

25 Nov 2008 | by Meg Carter

content downloadable via its online gaming and digital media platform, Xbox Live. Further services will be ...

Five spies hidden value in children's TV market

18 Nov 2008 | by Alison Donnelly

fringes of weekend mornings and onto cheaper digital platforms, leaving the market dominated, and to some ...

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