NEWS IN BRIEF: G4ce appoints Sledge
28 Feb 2002
activity. The account includes advertising, direct marketing, digital media and sponsorship. ...
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MEDIA: Is Rajar geared up for the digital era? - As it celebrates its tenth birthday, the radio
28 Feb 2002 | by ANDY FRY
. But with digital and internet listening on the increase, it will also be the critical challenge ...
CAREERS: Movers - UK DVD Committee
28 Feb 2002
Mike Brown, formerly head of retail sales at ITV Digital, has been appointed as marketing ...
Soft & Gentle to tie with C4 series Dawson's Creek
28 Feb 2002
online offshoot The Digital Edge has developed an SMS and online element as part of a data capture ...
BRANDING: BBC Four reveals 'sophisticated' identity
28 Feb 2002 | by SUZY BASHFORD
The BBC has unveiled the on-air identity for its digital cultural and arts channel BBC Four ...
Ministry hires chief for media ventures
28 Feb 2002 | by RAVI CHANDIRAMANI
group is looking to land its first analogue radio licence as well as increase its number of digital ...
OPINION: Marketing Society - Time to collude with consumers, not just intrude
28 Feb 2002 | by TIM RIVETT, Media Centre director at the Royal Mail and a member of The Marketing Society
40,000 hours of TV available each week to your average media-saturated Sky Digital viewer and you'll ...
LABOUR'S BIG BUDGET: The government's £143m adspend has put the effectiveness of the COI under scrutiny
28 Feb 2002 | by MARK KLEINMAN
ranging from digital media planning to brand development and strategic consultancy. "We are ...
OPINION: Why is such good programming destined for a digital audience?
21 Feb 2002 | by RAYMOND SNODDY, media editor of The Times
digital channel with a tiny audience. BBC mandarins insist this is the meaning of choice in the digital ...
ABC FIGURES: Kerrang! in rapid rise
21 Feb 2002
Performance, said Kerrang!'s growth had been assisted by the launch of a digital TV channel strand in June ...
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