Expert views on an underwhelming two years of product placement in the UK
28 Feb 2013 | by Maisie McCabe
supplemented by further brand integration across a programme's supporting digital platforms. When we placed ...
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Centaur chief executive and MD resign amid "weak performance"
15 May 2013 | by Arif Durrani
growth digital and events. Taylor added: "Looking ahead, our investment in existing and new products ...
Twitter partners with Nielsen to publish new 'social TV' ratings
18 Dec 2012 | by Arif Durrani
become the world's digital water cooler, where conversations about TV happen in real time. Nielsen is who ...
Fetch hires JCDecaux's Liz Ross Martyn
07 Dec 2012 | by Maisie McCabe
involved in the outdoor media owner's successful pitch for the digital advertising sales contract for ...
DCM partners with Barnardo's for Christmas campaign
21 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Digital Cinema Media's (DCM) Picturehouse cinema brand has partnered with Barnardo's, the UK...digital poster ads that direct consumers to an online donation page while Barnardo s fundraisers will be ...
Starcom's Jayne Stephens takes sponsorship role at 'X Factor' producer
20 Nov 2012 | by Maisie McCabe
digital agencies, as well as with brands directly, in order to develop partnerships with TV shows such as ...
Auto Trader launches Ignition on tablet
08 Nov 2012 | by Nick Batten
Trader launched its first exclusively digital campaign, which featured a collection of short films that ...
AOP SUMMIT: The traditional ad sales person is not dead, says Spotify's Chris Maples
12 Oct 2012 | by Maisie McCabe
' Digital Summit, Maples said he did not believe all traditional ad sales will be replaced by an automated ...
Clear Channel UK partners Movember to raise awareness of men's health
01 Oct 2012 | by Nick Batten
Socialite network of hundreds of high-definition digital screens in urban pubs and bars for a three-stage ...
Bud '66' sponsors NME app and video content
08 Aug 2012 | by Nick Batten
Nugent, IPC digital account manager, said: "We are very excited to be working with Bud '66' on this ...
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