Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
to modernise and upon the UK's commercial broadcasters to sort out their lacklustre digital offerings. ...
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Close-Up: Are clients leading the way on digital?
30 Apr 2010
Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee...leap aboard the digital juggernaut risk being rolled over by it. According to the Chief Marketing ...
Diary: Web witter
30 Apr 2010
exactly is the point of you? - Digital Bod Sheesh. Yet another "social" fail from Unilever. No wonder ...
Media Lifeline: Mail Online
30 Apr 2010
October 2007: Associated Newspapers' digital strategy lacked focus in the post-dotcom-bust years ...
Perspective: Why this General Election is actually a personal election
30 Apr 2010 | by Mark Cridge
a shining example of digital at its best. The combination of tools and platforms to enable ...
Media Perspective: Facebook is likely to be more popular with a 'like' button
30 Apr 2010 | by Russell Davies, russell@russelldavies.com
the digital backchannels have been built out, you'll be getting "like" data on your TV commercials and ...
Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
a live dialogue with players as events unfolded. Advertising also played a role: digital ...
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
investment to serve a market moving towards digital copy distribution and 3D production. ADVERTISERS AND ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
. - Appreciate the impact of digital The old pricing models fixed around paid media are at odds with the new ...
Media Forum: Is media's recession over?
23 Apr 2010
are TV, the tabloids and the measurable parts of digital. The recession is technically over but in the ...
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