Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
to modernise and upon the UK's commercial broadcasters to sort out their lacklustre digital offerings. ...
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Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee...leap aboard the digital juggernaut risk being rolled over by it. According to the Chief Marketing ...
to modernise and upon the UK's commercial broadcasters to sort out their lacklustre digital offerings. ...
exactly is the point of you? - Digital Bod Sheesh. Yet another "social" fail from Unilever. No wonder ...
October 2007: Associated Newspapers' digital strategy lacked focus in the post-dotcom-bust years ...
a shining example of digital at its best. The combination of tools and platforms to enable ...
the digital backchannels have been built out, you'll be getting "like" data on your TV commercials and ...
a live dialogue with players as events unfolded. Advertising also played a role: digital ...
investment to serve a market moving towards digital copy distribution and 3D production. ADVERTISERS AND ...
. - Appreciate the impact of digital The old pricing models fixed around paid media are at odds with the new ...
are TV, the tabloids and the measurable parts of digital. The recession is technically over but in the ...