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Social Brands 100: how brands have become more adept at using social media

go a long way social media has allowed us to develop digital relationships with our customers, and ...

Simon Kelner's independent approach to PR

, well, a bit analogue for our brave new digital world. Kelner, who edited The Independent for 13 years ...

Is Facebook really dead for young people?

the opinions of some digital and brand specialists. NO - ANTHONY DONALDSON, HEAD OF PLANNING ...

The industry speaks on how PR can improve its reputation

how we deliver value. When traditional media were king, the value of PR was supposed. With digital ...

Marketing Leader of the Year poll - only one day left to vote!

has developed Topshop s digital experience to embrace what he calls "social entertainment". Last ...

Tech City: How digital start-ups are using PR

The current wave of digital start-ups are using PR to spread the word. Lynsey Barber reports....the Digital Shoreditch Festival has given the agency more involvement with the start-up community ...

O2's Ronan Dunne: "Your brand should lead your company"

digital skills to use it. Be introspective. To take a stand, you have to ask not just "what?", but ...

Made in adland

off trying. Bring the thunder Hashem Bajwa, chief executive, DE-DE; former director of digital ...

Is there an algorithm for creativity?

algorithms come into their own," says Jerome Courtial, head of strategy at digital agency We Are Social ...

Joanne Looby, Diageo

Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date ...

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