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WCRS scoops £15m European Betfair ad account

The appointment consolidates the online betting exchange's creative and digital accounts into a ...

Nokia and McDonald's among the takers for C4's ad offer

only target viewers on 4oD by programme genre. Jonathan Lewis, the head of digital and partnership ...

The Minimart wins £3m Sudocrem account

initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the ...

Blippar connects disjointed families, says MEC executive

devices. Sobo said: "Our TV and digital teams were aiming to bring that fragmented viewing back ...

Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London

Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital...its position as the biggest commercial show in London at breakfast, while digital radio reached its ...

Lord Chadlington: trading still tough in UK and Europe

, together with our revenue growth investment plan and further good progress in our digital businesses, gives ...

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decision to put 30 people in consultation while ring-fencing just three staff with digital job titles does ...

News round-up: StreetGames, Sports Direct and Albion Drive

Britain's biggest sportswear retailer, has awarded its digital PR brief to creative comms agency Boom ...

The industry speaks on how the PR can improve its reputation

how we deliver value. When traditional media were king, the value of PR was supposed. With digital ...

Marketing Leader of the Year poll - only one day left to vote!

has developed Topshop s digital experience to embrace what he calls "social entertainment". Last ...

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