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Digital: Digital leagues

As clients demand more from digital media, agencies are looking at how to broaden their offer....) Engage 2005 conference. It is testament to how far, and how fast, the digital sector has developed ...

Beyond digital

Is digital as we know it dead as the discipline is swallowed up into the mass marketing mix?...ageing structures and natural conservatism. And while cash-strapped brands turned to procurement, digital ...

Digital Radio: On pause for digital switch

confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases and ...

PRWeek/Diffusion Digital Integration Report: The digital divide

Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report....and digital departments, reveal exactly how organisations are grappling with the challenge of ...

Digital PR: PRWeek Digital Survey 2009

Are PR agencies taking digital comms seriously? PRWeek carried out exclusive research into how...The PRWeek Digital Survey 2009 aims to paint a picture of how the PR industry views digital right ...

Digital Essays: Time to think beyond digital

While digital may be a shining light in the recession, pure-play agencies will have to define..., exactly what he meant (a reduction in inflated salaries, a chance for digital to prove its worth etc ...

IRELAND - DIGITAL: Ireland plays digital catch-up

Ireland's digital media industry is about three years behind the UK, hampered by the recession and...After a slow start, digital marketing began to take off in Ireland in mid-2006. Increasing ...

Digital Essays: Casting aside digital doubts

In a sector that should be having a ball, digital agencies have surprisingly divided opinions about

Diary: A digital downsizing

Struggling to spot the WCRS chief digital officer, Toby Gunton, at industry events?..."tiny Toby" pics on Tumblr. Created by "friends" of the digital boss, they place him in a doll's house ...

The real digital divide

, according to the Direct Marketing Association's Digital Tracker. Yet the challenge facing marketers will ...

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