As clients demand more from digital media, agencies are looking at how to broaden their offer....) Engage 2005 conference. It is testament to how far, and
how fast, the digital sector has developed ...
16 Nov 2005
| by Scott Rogers, Creative director, Euro RSCG 4D Digital
Attention! Like any good piece of interactive advertising, the best way to keep viewers engaged is to reward them. For this reason, this ad for Army recruitment succeeds.
04 Nov 2005
The battle for control of the digital marketing space is hotting up. Will DM own digital, or will...DIGITAL If you're looking for a sign of the times, consider this. In April this
year, Rupert ...
30 Aug 2005
| by MediaWeek
Regional digital radio consortium MXR is to hand out free guides to digital radio in an attempt to...More than one million copies of the pocket-sized Essential Guide to Digital Radio will be handed ...
28 Oct 2005
Digital One thought it had a monopoly and is furious that Ofcom plans to hand out a second licence....1998: Digital One, a joint venture by GWR and ntl, led by GWR's boss,
Ralph Bernard (pictured), is ...
28 Oct 2005
Digital One thought it had a monopoly and is furious that Ofcom plans to hand out a second licence....1998: Digital One, a joint venture by GWR and ntl, led by GWR's boss,
Ralph Bernard (pictured), is ...
28 Oct 2005
The digital wind of change is blowing across the media industry, Adstream's managing director Andy...major breakthrough, the impact of digital
technology on working practices today and the potential for ...
16 Mar 2005
Orange has begun a review of its £4m digital media and planning buying business, which is currently...digital media agencies in the past few weeks, with a view to starting a competitive pitch. It is not known ...
29 Apr 2005
| by Martin Brooks, chief executive of Agency Republic
A number of clients are spearheading the digital advertising revolution, tapping into the potential...funded strategy for getting the most out of digital simply isn't doing their job.
Last year, I spent a ...
29 Apr 2005
| by Wayne Arnold, managing director and Matt Powell, creative director of Profero
Digital advertising demands greater co-ordination of media and creative, so as online spend grows...The debate is over. 2004 was the year digital stood up and declared it was here to stay. It was ...