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Creatives can still win war with number-crunchers

16 May 2013 | by Ian Darby

of a global BMW digital marketing brief would suggest so. Agencies claim that they understand brands ...

Think BR: When prophets of profit prove a disappointment

05 Apr 2012 | by Bob Willott

In publishing a trading update last Friday, the digital marketing group Weare 2020 showed rather ...

Claire Beale: Can adland answer the call for great writing?

22 Mar 2012 | by Claire Beale

the principles of dialogue and engagement that have come to define digital marketing. But his love of ...

On the Campaign Couch ... with JB

01 Mar 2012

Q: Dear Jeremy, I am a digital marketing director but it seems many disciplines are amalgamating in...A: I'm afraid I don't know what a digital marketing director does all day. Does your company also ...

Clients will suffer if automation destroys media's soul

08 Apr 2008 | by Steve Barrett

wings, threatening to bring the automation it applies to search and digital marketing into the ...

 

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