Opinion: How to monetise your eCommerce data
07 Jan 2009 | by Ben Langdon
already becoming accessible. Ben Langdon, chief executive, Digital Marketing Group ...
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It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
digital marketing. What s interesting is how much information the brand might gather, should it deem it ...
Opinion: Tight budgets must equal tighter brand/client relationships
01 Oct 2008 | by Angus Crowther
on investment. This has lead to more companies leaning towards increased use of digital marketing, a ...
Opinion: Digital won't kill the direct mail industry
28 Aug 2008 | by Chris Evans
factor in increasing digital marketing spend. But the most important thing for marketers to do is to be ...
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