Media Perspective: Digital media is at last making waves with live stream TV
05 Jun 2009 | by Russell Davies, russell@russelldavies.com
"). Said phenomenon being the use of digital media as a back channel for live TV.
years of traditional media experience and has also become something of a poster boy for the digital ...
"). Said phenomenon being the use of digital media as a back channel for live TV.
It might be a bit depressing, but where the likes of Procter & Gamble go, others will follow. So the report in The Wall Street Journal last week, revealing P&G is committing less money to buying TV airtime at the US "upfronts", will have worried many in the TV world and at ad agencies.
Two digital media specialists describe the exciting new advertising opportunities technology is...PETE ROBINS - MANAGING PARTNER, AGENDA21 - To what degree does online and other 'digital' media ...
Has the broadcaster got its digital media act together, Alasdair Reid asks....would like to see more effort to capitalise on the biggest trend in digital media (trading) right now ...
MEC's straight-talking 'pioneer of digital media comms' is charged with joining up operations..."one of the pioneers of digital media communications". A bold claim, but one that, in terms of ...
Will agencies need to leverage trading volume in digital media, Alasdair Reid asks....ideas. I hope digital media owners push back on them." - Got a view? E-mail us at campaign@haynet.com. ...
The vice-chairman of the IPA's Digital Media Group says bringing broader media skills into digital...IPA's Digital Media Group, says: "If you had a business full of people like me, then you'd fail ...
digital media owners. Andrew McCormick examines how they should improve their operations....MSN - last week heralded champion of the third Digital Media Owners Image Survey, run by the ...
YouTube's bottom-of-the-pile rating in a recent IPA survey of digital media owners is the latest...viewed by agencies as the worst performing digital media owner on sales service performance. That s ...