River: The rain happens, content doesn't
27 Mar 2013
responsible for UK marketing in its advertising division. Before that Marks worked at digital media agency ...
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Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic
28 Mar 2013 | by Alex Brownsell
) - Brand manager, corporate and brand identity, rising to head of digital media BMW Group (2002-11 ...
Forward: If you emulate success, be mindful of context
27 Mar 2013
, but this is not the answer. The answer, we think, is that there should be advertising, PR, digital ...
Marketers stuck in job stasis must refocus to meet the digital challenge
17 Jan 2013 | by David Benady
experience digital media. Blogging is good experience, although if you are not a natural, it is probably best ...
Energy sector prepares for marketing unheaval
28 Nov 2012 | by Matthew Chapman
of marketing departments. Digital media will become increasingly important as companies turn to ...
Tech: The Internet of Things
23 Nov 2012 | by John V Willshire
Twitter @willsh or at smithery.co/blog STARTING POINTS EVRYTHNG This start-up from digital ...
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
, Added Value Team: Detroit Brand owner: Ford Established: 2006 Disciplines: Creative, digital, media ...
Alan Mitchell: Consumer service trumps traditional marketing
21 Sep 2012
technique. 'Digital media is adept at addressing specific, individually tailored needs. It shouldn't have ...
Manchester City's Russell Stopford on how the club achieved digital dominance
16 Aug 2012 | by John Reynolds
sports digital media blog Digital-Football.com, says: 'City's strategy of entertaining rather than ...
Special Report: Direct marketing
20 Jul 2012 | by David Benady
, chief creative officer at RAPP, has spent the past decade working largely in digital media, but says ...
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