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Think BR: Getting the real measure of return on investment

slightly more awkward one, is often with those militant digital media types and other doomsayers who will ...

The breakfast club

show across an average week. However, with today s complex, fragmented and digital media landscape ...

ZenithOptimedia cuts global adspend growth forecast to 3.8%

digital media, has helped mitigate the drop in eurozone spending." Television advertising is expected ...

FIPP research reveals readers find digital ads 'annoying' and 'relevant'

published in FIPP's World Digital Media Factbook this month....Digital Media Factbook is the first such publication by the global magazine organisation. More than ...

How the natives will shape the future of digital marketing

technologies which are evolving alongside an audience that is increasingly familiar not just with using digital ...

Havas unveils 8.4% increase in first half revenues

Asia, Latin America, digital, media and healthcare." The UK registered organic first half revenue ...

'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast

". Digital media growth has been revised up from 16% to 18%, representing a $99bn ( 63bn) sum and a fifth of ...

The rise of smartphones and what it means for brands

, which was launched this year to examine UK consumers and their use of digital media and technology ...

Yahoo revenues improve but Europe struggles

) while global search revenues rose 8% on the same basis to $384m ( 241m). The digital media company is ...

Yahoo hit by search and display ad revenue drops

Yahoo's revenue and profits both slipped in the fourth quarter of 2011, as the digital media

 

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