Alex Aiken: It is time to make digital communications central to campaign objectives
16 Nov 2011 | by Alex Aiken
campaign that combined all aspects of digital media? There have been some impressive individual efforts ...
strategy as digital channels grow.' - 23 Mar: 'As digital media has become a greater part of our lives ...
campaign that combined all aspects of digital media? There have been some impressive individual efforts ...
data and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange ...
technology. Digital media owners should adopt this way of thinking to build better digital businesses; it ...
digital media. With digital technology rapidly transforming the out of home experience, it s time more ...
of digital media only licensing, for example Dennis Publishing s deal to launch their ITPRO website ...
We still talk about direct agencies and digital agencies, digital media (by which we generally ...
ability to manage digital media campaigns across multiple inventory sources - through a single interface ...
right people through careful targeting and digital media. The challenge today is to sell a lot less ...
those art-school-led days, images seemed to be the future. Digital media, though, turned out to be ...