using digital media to develop the brand at a conference in January.
21 Oct 2010
| by Mark Banham
Coffee chain Starbucks is attempting to deepen its relationship with US customers using its free Wi-Fi in US stores by providing free content in partnership with online giant Yahoo!.
L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business in...the bulk of L Or al s media buying in the region, including the 74 million UK account.
The digital ...
09 Sep 2010
| by Mark Banham
Warner Music Group is reviewing its pan-European digital media account....handled separately, with PHD working on the UK business.
A tie-up of digital media across Warner Music ...
its first head of digital media....in digital media and marketing, with a boom in mobile and tablet access and apps, alongside the now ...
Almost 60% of global journalists believe that their content has improved with the rise of digital
The industry's business model is about to implode, and the agencies have only themselves to blame.
million digital media business to the agency's responsibilities.
01 Feb 2010
| by Matt Williams
LONDON - Google has appointed Essence to handle the display media planning and buying for its new pan-European campaign to promote the Google Chrome browser.