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P&G web launch to target teens

spend by 2002 would be on digital media, including the internet. The web development comes in ...

CAREERS: Comment - Design industry should nurture creative talents

marketplace? With the advent of digital media solutions, design for web sites and interactive CD-Roms ...

NEW MEDIA: BMP InterAction wins Pepsi task

staying tight-lipped about its plans for digital media but it is believed the company will experiment ...

MARKETING FOCUS: VW takes on the world - Volkswagen is pursuing a highly ambitious expansion plan which it hopes will win it leadership of the world motor industry. David Sumner Smith examines its strategy and predicts deals on the road ahead

into direct sales using the internet and other digital media. Through alliance with Toyota and ...

NEW MEDIA CHOICE: YAHOO! STORE

Online retail is maturing and a polarised landscape is emerging. This seems to favour small companies offering niche products and services as well as the very largest companies offering everything they can lay their hands on.

INTERNET: Net worth - Are we being left in the dark by Internet advertising measurement methods? While efforts are made to find effective solutions, exclusive research throws new light on what works and what does not. Lisa Campbell reports

comparisons impossible. Andrew Walmsley, head of digital media at Bartle Bogle Hegarty and the DMG s ...

NEW MEDIA: ScottishPower invests pounds 1m in Internet billing

Utilities company ScottishPower is investing pounds 1m to enable customers to pay their energy bills via the Internet.

NEW MEDIA CHOICE: THE GAP WEB SITE

Launched amid huge hype and predicted by Goldman Sachs to generate incremental business , sales from The Gap s online store are expected to outstrip its flagship Manhattan store in 1998.

MEDIA: Clinton’s demise: delivered to you by digital media

Every now and then you really see the point of multi-channel television - when a minority channel suddenly stands out from all the moving trivia to become essential viewing.

 

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