Search results for "Digital Media"

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P&G web launch to target teens

29 Oct 1998 | by DANNY ROGERS

spend by 2002 would be on digital media, including the internet. The web development comes in ...

CAREERS: Comment - Design industry should nurture creative talents

15 Oct 1998 | by STUART FREESTONE

marketplace? With the advent of digital media solutions, design for web sites and interactive CD-Roms ...

OPINION: EDITOR’S COMMENT

25 Sep 1998 | by STEFANO HATFIELD

). Reaching ad avoiders will require partnership with digital media owners. Length and frequency of ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/THE INTERNET ADVERTISING BUREAU - What the online ad industry demands from its trade body. Its critics think the IAB is not doing enough to push the internet to advertisers. Gordon MacMillan reports

04 Sep 1998 | by GORDON MACMILLAN

, according to Andrew Walmsley, head of digital media at Bartle Bogle Hegarty, is the failure to increase ...

COMPUTER REPORT: Selling PCs to the masses. With the increasing overspill of work into the home, the domestic PC market should be heading for a boom time, but first it must sort out its branding. By Steve Shipside

04 Sep 1998 | by STEVE SHIPSIDE

, phone, and PC, we re seeing all-new digital media, and once that happens there are big consumer ...

NEW MEDIA: BMP InterAction wins Pepsi task

03 Sep 1998 | by BINNUR BEYAZTAS

staying tight-lipped about its plans for digital media but it is believed the company will experiment ...

P&G expects to put dollars 2.4bn of adspend into digital formats

28 Aug 1998 | by CLAIRE BEALE

advertising budget could be spent on interactive digital media within the next five years....advertising budget could be spent on interactive digital media within the next five years. The ...

MARKETING FOCUS: VW takes on the world - Volkswagen is pursuing a highly ambitious expansion plan which it hopes will win it leadership of the world motor industry. David Sumner Smith examines its strategy and predicts deals on the road ahead

20 Aug 1998 | by DAVID SUMNER

into direct sales using the internet and other digital media. Through alliance with Toyota and ...

NEW MEDIA CHOICE: YAHOO! STORE

13 Aug 1998 | by CHRIS WELLS, Head Of Digital Media, Car

Online retail is maturing and a polarised landscape is emerging. This seems to favour small companies offering niche products and services as well as the very largest companies offering everything they can lay their hands on.

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/WEB TV ADVERTISING - How an interactive icon may change the nature of ad breaks. Richard Cook looks at the way TV viewers manage to look at commercials and Websites at the same time

12 Jun 1998 | by RICHARD COOK

, Tim Haywood, a digital media strategist at HHCL Even when the service shows a ...

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