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From our Readers - ... and focus more on floating voters

ordinary voters. Daljit Bhurji , MD, Diffusion PR ...

Our industry is at a crossroads

organisational design. The shape of the authority pyramid and the speed of influence s diffusion are interesting ...

OPINION: We can create a ‘talkability’ by engaging the right ten per cent

influential ann ual study of Britain s 16- to 25-year-olds, highlights significant factors in social diffusion ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

test would call into question some current, high-profile relationships. The Marni diffusion range at H ...

Viral View: The long idea of online video advertising

Diffusion Group shows that since 2006 the time spent with on demand online video content has increased from ...

Brand Health Check: Pringle of Scotland

no-man's land between high street and luxury. Pringle 1815, a modern-take diffusion line launched ...

 

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