to remove filtersCoca-Cola invests in Coke Zone loyalty scheme
25 Mar 2008 | by Alison Donnelly
A 10-second tag is running at the end of all Coca-Cola, Diet Coke and Coca-Cola Zero spots on ...
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Rivals Galaxy and Kiss mount joint Diet Coke campaign
02 May 2008 | by Alison Donnelly
a Diet Coke movie promotion in May and June....during the eight weeks to coincide with a Diet Coke s giveaway of 2,500 movie tickets. Details of the ...
The World: Sydney - Publicis Mojo scoops global creative for Diet Coke
07 Mar 2008
Coca-Cola has appointed the Sydney-based Publicis Mojo to handle global creative duties on Diet...agencies that already handle Diet Coke. These include Wieden & Kennedy in the US and VCCP in the UK. The ...
News brief: Coca-Cola hires Publicis Mojo
04 Mar 2008
rejuvenate its Diet Coke brand. The work will be implemented by local agencies, including VCCP in the UK.
Coca-Cola in European digital strategy revamp
05 Feb 2008 | by Jemima Bokaie
products. Each 500ml or 2-litre pack of Coca-Cola, Diet Coke or Coke Zero will contain a unique code ...
Profile: Chief translator - Alessandro Andolina, director of creative development, Coca-Cola European Union Group
22 Jan 2008 | by Jemima Bokaie
revived Diet Coke 'Hunk' campaign is to be returned to its grave. 'It won't run again after its current ...
The Week: Advertising News - Diet Coke retains ad 'hunk'
18 Jan 2008
Coca-Cola has denied reports that it is dropping VCCP's Diet Coke "hunk" to align its positioning
Coca-Cola to ditch Diet Coke 'hunk' positioning
15 Jan 2008 | by Jemima Bokaie
LONDON - Coca-Cola GB is dropping the Diet Coke 'hunk' just a year after it revived the icon for...Diet Coke has a long-standing association with entertainment and style. The fresh positioning will ...
Coca-Cola unveils new can designs
15 Jan 2008 | by Jemima Bokaie
LONDON - Coca-Cola has redesigned the global packaging for its Diet Coke, Coke Zero and Coca-Cola...implemented in the UK by Bullet Proof for Coca-Cola and Coke Zero and Epoch for Diet Coke, will also be used ...
News Analysis: Boom or bust? 2008 under the spotlight
09 Jan 2008
launch of Diet Coke Plus and relaunch of juice brand Minute Maid will also resonate across the year. In ...
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