Search results for "Diet Coke"

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COLA GIANTS' NPD FRENZY: Coca-Cola and Pepsi have taken their fight to the area of innovation, as they seek growth through spin-off products

28 Nov 2002 | by DANIEL ROGERS

lemon-flavoured variant Pepsi Twist, introduced to the US in October 2001, followed shortly by Diet Coke with ...

Elton John's album promoted through TV placement

25 Nov 2002 | by Jennifer Whitehead,

the world of advertising, starring in a spot for Diet Coke along with the legends Louis Armstrong ...

LICENSING AUTHORITY: Hollywood deals show the way for partnership

20 Nov 2002 | by DIANE STONE, general manager, global licensing group, Advanstar Communications

and the Sorceror's Stone. The company also ran a promotion aimed at young women, tying Diet Coke ...

OPINION: Stuart Elliott in America

08 Nov 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times

fictional characters eat, drink, wear, buy or talk about. Among them so far this season: Diet Coke With ...

Lexis beats C&W to win Diet Coke job

11 Oct 2002 | by Ian Hall

Lexis Public Relations has beaten incumbent agency Cohn & Wolfe to land Diet Coke's PR work for...Lexis won a competitive pitch against C&W - which has handled PR for Diet Coke since November 1996 ...

REVIEW: Lowe faces prospect of losing Diet Coke account

11 Oct 2002

Lowe faces the prospect of losing its £48 million Diet Coke account in the US as the soft drink

Feel Good Drinks to trial range for national roll-out

10 Oct 2002

ginseng and ginkgo. "We aim to compete with Diet Coke and mineral water brands. The brands have been ...

Lowe's $75m US Diet Coke account under review

08 Oct 2002 | by Staff,

NEW YORK - Lowe & Partners faces the prospect of losing its $75m (£48m) Diet Coke account in the US...campaign Lowe created for Diet Coke was "Do what feels good". The most recent advertising includes ...

CAMPAIGN OF THE MONTH: Coca-Cola

04 Oct 2002 | by BILL BROWN, general manager, Leisure Vouchers

, cut down on fatty foods and keep drinking the Diet Coke. Having taught the world to sing, Coke now...relatively recent re-introduction of the classic bottle. The message is clear: drink Diet Coke, stay healthy ...

SALES PROMOTION LEAGUE TABLES: Top 50 Sales promotion agencies 2002

03 Oct 2002 | by ROBERT MCLUHAN

As clients look to cut costs, sales promotion shops are facing up to an uncertain market, writes Robert McLuhan.

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