to remove filtersREVIEW: Lowe faces prospect of losing Diet Coke account
11 Oct 2002
Lowe faces the prospect of losing its £48 million Diet Coke account in the US as the soft drink
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Lexis beats C&W to win Diet Coke job
11 Oct 2002 | by Ian Hall
Lexis Public Relations has beaten incumbent agency Cohn & Wolfe to land Diet Coke's PR work for...Lexis won a competitive pitch against C&W - which has handled PR for Diet Coke since November 1996 ...
Lowe's $75m US Diet Coke account under review
08 Oct 2002 | by Staff,
NEW YORK - Lowe & Partners faces the prospect of losing its $75m (£48m) Diet Coke account in the US...campaign Lowe created for Diet Coke was "Do what feels good". The most recent advertising includes ...
Wieden & Kennedy out as Lowe scoops Diet Coke's UK work
19 Jul 2002 | by CAMILLA PALMER
Coca-Cola Great Britain has formalised the international alignment of its flagship Diet Coke brand...original hunk advertising for Diet Coke, taking back the global advertising for the brand in the US from W ...
BRANDING: Diet Coke sets up mock stalls for Lemon launch
11 Jul 2002 | by SUZY BASHFORD
Diet Coke Lemon variant in the UK....brand. Diet Coke is more commonly bought by women, but one objective of the campaign is to attract ...
ADWATCH: Diet Coke changes ad strategy in bid for unisex appeal. Coca-Cola's TV spot targets the
02 May 2002 | by JULES GRANT
Diet Coke has departed from the successful 'hunk' advertising it employed in the 90s with a new.... She adds: The latest campaign for Diet Coke has strong unisex appeal. It allows us to build on the ...
UK tastebuds put Lemon Diet Coke above US Vanilla
11 Apr 2002
Coca-Cola's plans to introduce Diet Coke with Lemon to the UK (Marketing, April 4) could make
Lemon Diet Coke variant to launch for UK consumers
04 Apr 2002 | by MATTHEW ARNOLD
Coca-Cola is set to launch a lemon-flavoured variant of Diet Coke in the UK. The decision follows a..., launched a 'lemon-tinged' Diet Coke in the US last year to take on Pepsi Twist, a lemon-flavoured Pepsi ...
CLOSE-UP: LIVE ISSUE/DIET COKE - Diet Coke and the strain of going global, then local. Will Diet
22 Mar 2002 | by JENNY WATTS
Few brands have the enviable heritage enjoyed by Diet Coke. As if being sister to the world's most...their recall was as stunning as their star's physique - and Diet Coke's profile appears to have declined ...
W&K uses fantasy for new Diet Coke TV ads
15 Mar 2002 | by JEREMY WHITE
Coca-Cola Great Britain has launched a TV campaign for Diet Coke that marks a change in direction...look at what happens as Diet Coke influences people to dream suggestive and playful fantasies and ...
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