Search results for "Diet Coke"

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Lexis beats C&W to win Diet Coke job

11 Oct 2002 | by Ian Hall

Lexis Public Relations has beaten incumbent agency Cohn & Wolfe to land Diet Coke's PR work for...Lexis won a competitive pitch against C&W - which has handled PR for Diet Coke since November 1996 ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

this summer, the UK was introduced to Diet Coke with Lemon, via a major ad and promotions strategy ...

 

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